Marketline Magazine Fall 07 Issue features Pipeline's Kleenex Anti-Viral Tissue Campaign for Smak.

"The 2007 launch of the new Kleenex Anti-Viral Tissue saw an experiential campaign touch Canada’s major cities during the coldest week of the winter. Through a unique sampling campaign, the new product landed into the hands of hundreds of thousands of Canadians. The campaign delivered beyond expectations, resulting in an immediate and dramatic spike in sales, vastly outpacing original projections. Kimberly Clark’s taste of the experiential was positive, ensuring experiential tactics would regularly be a part of its future media mix". By Quentin Evans and Tuuli Hannula, Smak

To view a complete PDF copy of this issue click here. 

Pipeline Creative takes on Kleenex® Brand. Collaborating with SMAK, one of Canada's top guerrilla marketing agencies, we designed the packs/ dispensers in house and our Modelshop Division fabricated the 18 "Sniffle Squad" Ghost Buster-like packs for the launch of the new Kleenex Anti-Viral Tissue.

The Canadian National Tour took place during the peak of the cold and flu season, reaching the family-centered target markets at the most popular winter special events and locations. Through a unique sampling campaign, the new product landed into the hands of hundreds of thousands of Canadians. The equipment had to with stand sub-zero conditions and action; including hitting the scopes of Whistler Mountain during the campaign schedule. Location: Downtown Toronto, Ontario, Canada.