It's a wrap! Working in conjunction with Mosaic Sales Solutions, we just completed designing and manufacturing an experiential marketing campaign for the Kokanee Beer Company to be held at the Kokanee Crankworx's at Whistler, B.C July 15 - 25, 2011.

About Crankworx:
During Whistler, BC's 10-day Kokanee Crankworx festival, the dirt-adorned put the revel in the free ride mountain biking revolution, bending physics and blowing minds with their tail-whipping back-flipping hard-charging ways. For the eighth year running, the venues of the Whistler Mountain Bike Park serve as modern day Colosseum, masterpieces of stunt and trail engineering, forum for the ultimate in gladiator contests and public spectacle. In less than a decade, Kokanee Crankworx has become the authoritative free ride festival, a supercharged magnet for the world's best riders, the definitive domestication of dirt in the service of epic endurance, supreme flow, monster air and gravity-fuelled mountain biking.

Kokanee Cabin.

Kokanee Girls posing in front of our custom illustrated photo backdrop with a tilt adjustable Sasquatch arm. This unique spin on the conventional photo backdrop gave Kokanee fans a new interactive experience with a three dimensional twist.

Kokanee Display Trunk showcasing promotional goodies handed out during the festival. Some features include two display compartments with removable plexi-glass covers and a large storage compartment below.

Behind the scenes:

Kokanee Cabin concept.

Kokanee Sasquatch photo backdrop concept. 

Kokanee display trunk concept.

Festivities during Kokanee Crankworx 2011:















 Photography by: Eric Neff

Photography by: Blake Jorgenson

Photography by: Blake Jorgenson

Gupified: Series One! A short time ago, Nick Tay, Co-Owner of the Gup Gups, a designer vinyl toy company approached Pipeline Creative and asked us to customize two of their 15 inch large Gup Gups for display and promotional purposes. Supplied with a blank "canvas", lead Pipeline Artist, Keith Lau took on the challenge of the first Gup to design and put a unique spin to the DIY (Do-it-yourself) vinyl culture. The result is a Steampunk themed Droid.

Look for Pipeline’s second Gup titled, Gupified: Series Two by Howard Lau, Pipeline lead artist to be released in the near future. In the meantime, watch for the Steampunk Droid to make the rounds at various Gup Gup shows and vinyl community websites. For further information on the Gup Gups, please visit their website.

Keith Lau putting the finishing touches to Steampunk Droid.