Wednesday, July 27, 2011

It's a wrap! Working in conjunction with Mosaic Sales Solutions, we just completed designing and manufacturing an experiential marketing campaign for the Kokanee Beer Company to be held at the Kokanee Crankworx's at Whistler, B.C July 15 - 25, 2011.

About Crankworx:
During Whistler, BC's 10-day Kokanee Crankworx festival, the dirt-adorned put the revel in the free ride mountain biking revolution, bending physics and blowing minds with their tail-whipping back-flipping hard-charging ways. For the eighth year running, the venues of the Whistler Mountain Bike Park serve as modern day Colosseum, masterpieces of stunt and trail engineering, forum for the ultimate in gladiator contests and public spectacle. In less than a decade, Kokanee Crankworx has become the authoritative free ride festival, a supercharged magnet for the world's best riders, the definitive domestication of dirt in the service of epic endurance, supreme flow, monster air and gravity-fuelled mountain biking.



Kokanee Cabin.

























Kokanee Girls posing in front of our custom illustrated photo backdrop with a tilt adjustable Sasquatch arm. This unique spin on the conventional photo backdrop gave Kokanee fans a new interactive experience with a three dimensional twist.


Kokanee Display Trunk showcasing promotional goodies handed out during the festival. Some features include two display compartments with removable plexi-glass covers and a large storage compartment below.
Behind the scenes:
Kokanee Cabin concept.

























Kokanee Sasquatch photo backdrop concept. 
















Kokanee display trunk concept.

Festivities during Kokanee Crankworx 2011:















 Photography by: Eric Neff

Photography by: Blake Jorgenson

Photography by: Blake Jorgenson




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