Marketline Magazine Fall 07 Issue features Pipeline's Kleenex Anti-Viral Tissue Campaign for Smak.
"The 2007 launch of the new Kleenex Anti-Viral Tissue saw an experiential campaign touch Canada’s major cities during the coldest week of the winter. Through a unique sampling campaign, the new product landed into the hands of hundreds of thousands of Canadians. The campaign delivered beyond expectations, resulting in an immediate and dramatic spike in sales, vastly outpacing original projections. Kimberly Clark’s taste of the experiential was positive, ensuring experiential tactics would regularly be a part of its future media mix". By Quentin Evans and Tuuli Hannula, Smak
To view a complete PDF copy of this issue click here.
