Pipeline Creative

Pipeline teams up with EmbraceBC and Inventa during B.C’s Multiculturalism Week.

Working with Inventa, one of Canada’s leading experiential marketing agencies, we were tasked to design and produce a temporary public art installation for EmbraceBC’s campaign,‘I Live Multiculturalism’. Below are photos of the campaign held in downtown Vancouver’s Robson Square during Nov.18-24th 2012.

 

At the center of the interactive display, is a maple tree (supplied by Greenscape Decor), people were encouraged to think and share how they live multiculturalism in their daily lives and record their thoughts onto colourful leaves and can hang their messages onto the tree branches to make the tree blossom throughout the week.

From day to night, the installation was open to the public daily during the seven day event.

Large format waterproof vinyl banners and vinyl wrap stickers cover the temporary structure and the tree support box.

For extra traction and durability, we applied a custom non-skid paint on all the walkway and staircase panels.

An enclosed locker was integrated to store a portable generator, as well as, provide a secure spot to hold the event staff's personal belongings and supplies. Look for behind the scenes photos to be posted shortly.